U Sports is a division of Unilazer Group that pioneered cable television in India and created Media and Entertainment company UTV.U Sports is a futuristic sports marketing firm that aims to help talented athletes achieve their maximum potential by providing them a platform to build and advance their career in the sport. Sports in India continues to transform the way we live, persevere, learn, compete, enthrall, inspire and entertain ourselves. With "U" as the umbrella brand, representing our sports business, "U" also stands for Unilazer, as much as it symbolizes "you" and "youth"
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