Christopher George Latore Wallace, better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper and songwriter. Rooted in the New York rap scene and gangsta rap traditions, he is considered one of the greatest rappers of all time. The Notorious B.I.G. became known for his distinctive laidback lyrical delivery, offsetting the lyrics' often grim content and his own intimidating appearance. His music was often semi-autobiographical, telling of hardship and criminality, but also of debauchery and celebration.Born and raised in Brooklyn, New York City, the Notorious B.I.G. signed to Sean "Puffy" Combs' label Bad Boy Records as it launched in 1993, and gained exposure through features on several other artists' singles that year. His debut album Ready to Die was met with widespread critical acclaim, and included his signature songs "Juicy" and "Big Poppa". The album made him the central figure in East Coast hip hop, and restored New York's visibility at a time when the West Coast hip hop scene was dominating hip hop music. The Notorious B.I.G. was awarded the 1995 Billboard Music Awards' Rapper of the Year.