Anita Roddick founded The Body Shop on the belief that beauty and business could be a force for good. Over 40 years later were standing up for what we believe in more than ever. That means cruelty-free, 100% vegetarian (often vegan) products inspired by some of the finest natural ingredients. We work with expert sustainable producers all over the world to bring you quality skincare, body care, make-up and gifts. We keep it real and were not afraid to break a few rules here and there. We believe in beauty without boundaries, beauty that isnt defined by gender, age, sexuality, race, body types or stereotypes. Beauty that has never been tested on animals and never will.