The Original Cupcake Bakery Since we opened the world's first cupcake bakery in Beverly Hills, our freshly baked treats have inspired long lines of devoted Hollywood stars and serious epicureans alike.Sprinkles Cupcakes are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. Topped with Sprinkles trademark modern dots, rich chocolate sprinkles from France or seasonal sugar decorations, Sprinkles gourmet cupcakes are a deliciously sophisticated update on an American classic.Sprinkles created the Cupcake ATM and continues its foray into classic American desserts with Sprinkles Ice Cream & Cookies.