The Chin Family is an independent and impartial financial education platform providing free information, resources and programmes. We help people in Hong Kong plan and manage their finances by making financial learning simple and enjoyable. Each character of The Chin Family has his or her own unique personality and plays a different role to communicate financial topics tailored to specific groups within the community. The Chin Family is managed by the Investor and Financial Education Council (IFEC), which is supported by the Education Bureau and all four financial regulators. The IFEC was formerly known as the Investor Education Centre (IEC).
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