Nwe Jinan, whose name means "We Live Here" in James Bay (Eastern) Cree, is a non-profit organization founded in 2014 and registered nationally in 2016. It began as a platform for participating youth to learn about and acquire skills in sound recording, music production, songwriting, and performance. Through the use of a mobile studio, original songs are created that center on themes of cultural identity, language, struggle, love, and self-acceptance. To date, more than 500 First Nations youth have participated across 40 communities, resulting in 80 songs and videos that have been viewed more than 15 million times online.