KILL CLIFF was created by a Navy SEAL as a healthier and tastier alternative to energy drinks, sodas, sports drinks, and other post-workout beverages. At KILL CLIFF, we believe in doing nothing in moderation and that quitting is never an option. at the same time, we try to not take ourselves too seriously. for all of you out there killing it, we hope KILL CLIFF helps you get up, get through, and recover so you can overcome any obstacle in your way.The KILL CLIFF team is made up of industry professionals, fitness enthusiasts, and military veterans dedicated to providing you with the most effective and tastiest recovery drink on the market.As a company founded by a Navy SEAL, KILL CLIFF is proud to be an official partner of the Navy SEAL Foundation. A portion of the proceeds from every KILL CLIFF can sold goes towards supporting these warriors and their families.