JollyHits Productions was founded by producer & distributor Ajay Reddy. The first project under this banner is Rajaratha, starring Nirup Bhandari and directed by Anup Bhandari, the duo who gave the internationally acclaimed blockbuster hit RangiTaranga. Rajaratha is produced by Ajay Reddy, Anju Vallabh, Vishu Dakkapagari and Sathish Sastry.