140 years of The Japanese Vision of Beauty, influenced by our deep connection to nature, and a profound creativity that leads to innovation. In this, our heritage reflects duality: East meets West, inner beauty enhances outer beauty, and modernity redefines tradition.SHISEIDO Vision of BeautyMaking beauty meaningful in everything - and to every woman.This is the unique power of SHISEIDO.We perceive an innermost beauty, invisible to the eye, and bring it to light. With this essential strength, we reveal a woman's unexpected yet true beauty.That which comes from deep within, gifting her with confidence.Embrace this beauty.
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