The ALEX BRANDS family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys for children of all ages. Brands include ALEX Toys, POOF, Slinky, Ideal, Backyard Safari, Kaloo, Janod, ZOOB, Scientific Explorer and Shrinky Dinks. Through their corporate contribution program, Alex Brands Cares, they have created meaningful partnerships that brighten childrens days through play, and to give back to communities locally and nationwide.Visit us at www.alexbrands.com